Following several recent news stories about hotel approaches to towel and linen sustainability, here is a simple guide to getting it right.
Would you stay in a place with a rubbish website if it had a great Tripadvisor profile? What about if it had a great website, but that Tripadivsor profile was shocking? How should businesses respond?
A campaign has been launched calling on tripadvisor to make sustainability ratings more visible and to give its users the same control over them as for other categories.
Communicating the benefits of responsible tourism has to connect to the reasons guests go on holiday. It is not the place for a lecture.