Five steps to a successful towel and linen reuse scheme

Following several recent news stories about hotel approaches to towel and linen sustainability, here is a simple guide to getting it right. 1:  USE THE MOST ENVIRONMENTALLY FRIENDLY MATERIALS POSSIBLE W Hotels in North America have launched a new range of bed linen made from recycled plastic bottles. Early May saw the hotel launch the Ekocycle range of bedlinen, designed in a partnership between Will.i.am from the Black Eyed Peas, and Coca Cola. Each king size Ekocycle sheet contains around 31 … [Read more...]

Is a good Tripadvisor profile now more important than a good hotel website?

I have just stayed at a wonderful homestay on the Malaysian island of Langkawi. My traditional wooden rice cottage had been saved from demolition, transported here and rebuilt. The food was amazing homecooking using produce from the surrounding paddies and farms. It deserved its Tripadvisor ranking as the second best place to stay on the island. But its website was almost non existent. Three photos, all of beach nowhere near the lodge, and no relevant copy. It was clear our hosts had no idea … [Read more...]

Why I think the DearTripadvisor Campaign is wrong

Strange things are happening in the world of certification and sustainability. It's all to do with a campaign called DearTripadvisor, which is urging the world's largest travel review site to let it's users rate hotels on sustainability, and then for Tripadvisor to include their rating alongside the ratings for cleanliness, service, food etc. Last year, Tripadvisor launched the Greenleaders scheme in the US, enabling hotels to apply to sign up. Earlier this year it launched in Europe. In the … [Read more...]

The secret of good tourism communications (or why I hate towel reuse schemes)

This time of year is very much awards season - the Golden Globes, the Baftas, the Oscars. And as of last year, the first award scheme in the hospitality industry to recognise which hotels have the most luxurious towels. The Fluffies - as these awards are known - is an award scheme with a hidden agenda. What it really is is a clever piece of marketing tourism communications by a cleaning product company, who organised the awards, decided which hotels won, sent out the press releases, and then … [Read more...]