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Jeremy Smith

sustainable tourism writer and communication consultant

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Tourism and Wildlife: tackling poaching crisis and turning crisis into opportunity

11/26/2013 By jmcsmith Leave a Comment

Over the last couple of weeks, I have been learning how South African tourism's response to the poaching crisis affecting rhinoceros and other wild animals has lessons for anyone working in tourism - whatever issues they face. I arrived here straight after WTM, with two initiatives that won at this year's Responsible Tourism Awards very much on my mind for their relevance to tourism and wildlife poaching. Nam Nern Safaris (based in Laos) won the prize for best for wildlife protection for its … [Read more...]

Filed Under: communication, community, environment, tourism Tagged With: community development, community-based tourism, poaching, safari, sustainability marketing

SPOTLIGHT: reviewing events around the World marking World Responsible Tourism Day 2013

10/28/2013 By jmcsmith Leave a Comment

Each month in Spotlight we profile an inspirational individual or travel company working in responsible tourism. The stories we have covered in the last few months have been extremely diverse - from Finland's first carbon neutral ski resort to visits to the organic farms of Cuba and tours to discover the legacy of Gandhi led by his grandson. However they all share a common belief in the power and potential of tourism to not just mitigate its negative impacts, but also to do something positive, … [Read more...]

Filed Under: communication, community, tourism Tagged With: ethical branding, sustainability marketing, WRTD logo

Tourism marketing: innovative communication means getting the guests you want

09/02/2013 By jmcsmith Leave a Comment

Every hotel or lodge is going use its tourism marketing to tell you all the reasons you will like them. Luxury Spa. Tick. Infinity pool. Tick. Restaurant serving local cuisine. Tick. Very few will tell you the reasons you won't enjoy a visit. It goes against the grain. Why on earth would you want to put anyone off coming? If all you are interested in is volume, then maybe you don't care who your guests are, so long as they pay. But shouldn't a responsible hotelier care not just about how many … [Read more...]

Filed Under: communication, storytelling, tourism Tagged With: sustainability marketing

Nobody does it better: How to get responsible tourism communications right

06/24/2013 By jmcsmith Leave a Comment

I got involved in a discussion on Twitter last week about what the best words for responsible tourism communications, and whether there we need a new one. All the usual suspects used when were bandied about – ethical, green, eco etc – and all the usual arguments we're put up against each one, which can basically be reduced to two problems: Problem 1 – They are co-opted. Take eco- for example. There's no criteria that you have to achieve to call yourself an ecolodge. So anyone can do so. Got an … [Read more...]

Filed Under: communication, storytelling, tourism Tagged With: ethical branding, sustainability marketing

Tripadvisor’s Greenleader certification: innovative leadership… or more of the same Greenwash?

05/28/2013 By jmcsmith Leave a Comment

I was pretty excited to hear that Tripadvisor was launching a 'GreenLeaders' certification scheme, announced, like so many green corporate initiatives in the US, to coincide with Earth Day on April 22. With many millions of users worldwide, Tripadvisor has clout, and if it is embedding ethics into its listings, there is real potential to bring these issues to a wider travelling public. The second question in its questionnaire begins; “Do you have a towel reuse plan in place...?” It's 2013. … [Read more...]

Filed Under: communication, environment, tourism Tagged With: certification, ecolabels, ethical branding, sustainability marketing, sustainable hotels

WTTC 2013 awards reward Responsible tourism and sustainable development efforts

05/13/2013 By jmcsmith Leave a Comment

The four winners announced this month for the World Tourism for Tomorrow awards are a reminder of the breadth of sustainable development issues such tourism operators address, and in many cases of the timeliness of their actions. In the Philippines, Il Nido was recognised for  more than two decades of work in sustainable development and tourism, and for being ahead of the curve by focussing not just on the much vaunted triple bottom line approach, but rather the Quadruple, namely Financial … [Read more...]

Filed Under: communication, community, environment, tourism, Uncategorized Tagged With: aviation, awards, carbon emissions, community development, community-based tourism, conservation, poaching, safari, sustainability marketing, trekking

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