A campaign has been launched calling on tripadvisor to make sustainability ratings more visible and to give its users the same control over them as for other categories.
Could using some humour help engage guests and staff in tourism companies’ efforts to act responsibly?
Social Media gives travel companies an incredible opportunity. How can we use the tools better and provide leadership as well as noise?
Across the world, different cultures have perfect words that capture the essence of why we travel. This is language designed to inspire better holidays
The New ‘Reconsider South Africa’ destination marketing video is causing a stir online. Is this viral hit greenwash, or an example of excellent tourism marketing?
WRTD Five travel apps & websites that bring responsible travel alive by enriching traveller experiences and building better relationships with brands
A new report showing the scale and potential for growth in Wellness Tourism makes good reading for anyone trying to market tourism responsibly.
A new report says top trends for travel 2014 include ‘green’ and ‘meaningful’. How can responsible tourism businesses capture this growing market?
Sometimes the art of good communication isn’t making sure you are saying the right thing. It’s talking to the right people, at the right time.
Communicating the benefits of responsible tourism has to connect to the reasons guests go on holiday. It is not the place for a lecture.