Whether reinventing tours of Cape Town, showing that Shark Tourism can be ethical, or inspiring through writing and photography that reminds how great travel can be, the winners of this year’s African Responsible Tourism Awards are true innovators.
Would you stay in a place with a rubbish website if it had a great Tripadvisor profile? What about if it had a great website, but that Tripadivsor profile was shocking? How should businesses respond?
Could using some humour help engage guests and staff in tourism companies’ efforts to act responsibly?
It’s easy to excite tourists about your efforts to act more responsibly if you can connect your work with their pleasure. All it takes is a good story.
Social Media gives travel companies an incredible opportunity. How can we use the tools better and provide leadership as well as noise?
A new report says top trends for travel 2014 include ‘green’ and ‘meaningful’. How can responsible tourism businesses capture this growing market?