#justonerhino shows bloggers and companies can collaborate for conservation

http://youtu.be/EyWawRQQwdc At WTM in November, Colin Bell, founder of Wilderness Safaris, proposed an innovative approach to addressing the problem of poaching wildlife such as rhino and elephant in Africa. Companies profiting from tourism to the continent would pay a 1% levy on profits towards the conservation of the species that are a major reason why tourists visit. It's an elegantly simple proposal that highlights what can be done through co-ordinated collective effort - and it deserves to … [Read more...]

How to make a difference in campaigns by using social media marketing for tourism

I spend a lot of my time studying how to use the ever growing number of tools available to communicate mine and my tourism clients' messages. Over the course of the next 700 or so words I will share some of the most important lessons I have learnt. And at the end of the blog there's a twist, and a quick experiment to explore how our industry might do more. Four days ago I shared what has already become my most popular Facebook post. One of my clients - a hotel in Dominica - had filmed their … [Read more...]

Why you need to stop selling tourism products (and start telling better travel stories)

riding by cart through romania

A post this week on Hotel and Resort Insider declared that two of the three travel trends for 2014 were 'The Green Revolution' and 'Travellers Today Aspire for a Meaningful Holiday'. (The third trend I will talk about in the final paragraph). How then, can businesses  marketing responsible tourism respond? First, they need to understand why these trends are happening. At its worst tourism is homogenous and destructive. It is disconnected from the places and communities around it. It lays … [Read more...]