Would you stay in a place with a rubbish website if it had a great Tripadvisor profile? What about if it had a great website, but that Tripadivsor profile was shocking? How should businesses respond?
Each month we feature a Logo user for World Responsible Tourism Day. But the growth of this initiative means most of the stories are still to be told. Next week at World Responsible Tourism Day is the chance to hear many more first hand.
How should RT companies connect when people don’t click on responsibility statements, and wouldn’t know whether your ‘village visit’ is an add on fig leaf of fake ethical respectability, or a sign that you are truly engaged in your local community?
What is the significance of Tripadvisor’s new Greenleaders scheme? Will it help move the industry towards responsibility or is it just another ecolabel to add confusion to an already overcrowded pile?