Would you stay in a place with a rubbish website if it had a great Tripadvisor profile? What about if it had a great website, but that Tripadivsor profile was shocking? How should businesses respond?
A campaign has been launched calling on tripadvisor to make sustainability ratings more visible and to give its users the same control over them as for other categories.
Icelandic travel company Elding offers responsible whale watching and is admirably open about its position on many issues – from whale meat to gay rights
What is the significance of Tripadvisor’s new Greenleaders scheme? Will it help move the industry towards responsibility or is it just another ecolabel to add confusion to an already overcrowded pile?