The art of good responsible tourism communication: Are we talking to the right people?

It's not surprising that if one of our blogs is about marketing or communicating responsible tourism, it gets more hits. Or that at WTM last year more people were trying to cram into a room to hear a talk on marketing responsible tourism than were to discuss issues around tourism and child protection. People want to know how to make their businesses successful, and how to communicate what they do to get more guests. Last weekend, however, I stayed in a bed and breakfast in the British seaside … [Read more...]

Tourism and Wildlife: tackling poaching crisis and turning crisis into opportunity

Over the last couple of weeks, I have been learning how South African tourism's response to the poaching crisis affecting rhinoceros and other wild animals has lessons for anyone working in tourism - whatever issues they face. I arrived here straight after WTM, with two initiatives that won at this year's Responsible Tourism Awards very much on my mind for their relevance to tourism and wildlife poaching. Nam Nern Safaris (based in Laos) won the prize for best for wildlife protection for its … [Read more...]

WTTC 2013 awards reward Responsible tourism and sustainable development efforts

The four winners announced this month for the World Tourism for Tomorrow awards are a reminder of the breadth of sustainable development issues such tourism operators address, and in many cases of the timeliness of their actions. In the Philippines, Il Nido was recognised for  more than two decades of work in sustainable development and tourism, and for being ahead of the curve by focussing not just on the much vaunted triple bottom line approach, but rather the Quadruple, namely Financial … [Read more...]