I spend a lot of my time studying how to use the ever growing number of tools available to communicate mine and my tourism clients' messages. Over the course of the next 700 or so words I will share some of the most important lessons I have learnt. And at the end of the blog there's a twist, and a quick experiment to explore how our industry might do more. Four days ago I shared what has already become my most popular Facebook post. One of my clients - a hotel in Dominica - had filmed their … [Read more...]