• I create good looking, easy to manage websites for ethical businesses. Most are in tourism, though I have built sites for others.
• I can build a website for you from scratch, designing and building the site, writing the content, taking the photographs, setting up (and running) social media, and dealing with future developments.
• Or I can respond to whatever needs you have, and fit to them. Perhaps you just want some content for new pages, or to add a blog.
• I have been a writer for 20+ years. I have edited magazines; written countless articles and an award-winning guidebook to responsible tourism; and created every form of marketing copy – from press releases and newsletters to brand identities, websites and brochures.
• When I build you a website, I can write the content for it too. You can relax knowing I have many years experience writing about both tourism and the environment, and so understand what you are doing, and know the best way to get that across to your audience.
• I build mostly in WordPress and Squarespace, because they offer the most flexibility at the best price, while also being relatively simple for clients to manage themselves.
• Tutoring in managing your own website will be included to whatever level you require, as will ongoing support. And I believe in developing long term, respectful relationships with people, so I don’t charge exorbitant fees every time you just want to make a tiny change to your site.
Search Engine Optimisation
• I understand SEO so your content will tick that box. Mostly, however, I write content that your customers will enjoy reading. Increasingly this is what SEO is all about.
• I can set up and manage your presence on any Online Travel Agents (OTAs), should you wish to use them.
• I can also advise and support other ways to improve your company profile, such as connecting to bloggers and journalists.
Branding & Design
• I design and build websites myself, but make no pretence to be a specialist designer. I am a writer and editor, with a good eye, who has taught myself how to build websites.
• If you require additional branding and design services – whether it is a new logo or other materials, or even a complete refresh of your brand identity, then I work with an exceptionally talented affiliate partner, who have spent the last two decades winning awards for their design and branding work.
• I will integrate your website with all your social media accounts; and if there are new accounts you wish set up and added, I can do this.
• Should you require, I can provide advice and/or training in what is good social media practice for marketing responsible tourism. I can help you design an achievable programme, and work with whoever on your team will be in charge of delivering it to make it happen.
• I can manage your accounts for you, and deliver a specified number of updates per week, and also design a wider strategy.
• I offer website support and management for clients who I have built the sites for, or with whom I am engaged in a long term working relationship.
• I start from the premise that it is better to build you a website that you are comfortable making changes too than one that you need to call me every time you want to tweak something.
• Whatever level of support you want, we can make a plan.