Website Design

 • I create good looking, easy to manage websites for ethical businesses. Most are in tourism, though I have built sites for others.

 • I can build a website for you from scratch, designing and building the site, writing the content, taking the photographs, setting up (and running) social media, and dealing with future developments.

 Or I can respond to whatever needs you have, and fit to them. Perhaps you just want some content for new pages, or to add a blog.

Content Creation  •  Content Management  •  SEO  •  Branding & Design  •  Social Media  •  Support

Content Creation

 • I have been a writer for 20+ years. I have edited magazines; written countless articles and an award-winning guidebook to responsible tourism; and created every form of marketing copy – from press releases and newsletters to brand identities, websites and brochures.

 • When I build you a website, I can write the content for it too. You can relax knowing I have many years experience writing about both tourism and the environment, and so understand what you are doing, and know the best way to get that across to your audience.

 

Content Management

 • I build mostly in WordPress and Squarespace, because they offer the most flexibility at the best price, while also being relatively simple for clients to manage themselves.

Tutoring in managing your own website will be included to whatever level you require, as will ongoing support. And I believe in developing long term, respectful relationships with people, so I don’t charge exorbitant fees every time you just want to make a tiny change to your site.

Search Engine Optimisation

 • I understand SEO so your content will tick that box. Mostly, however, I write content that your customers will enjoy reading. Increasingly this is what SEO is all about.

 I can set up and manage your presence on any Online Travel Agents (OTAs), should you wish to use them.

 I can also advise and support other ways to improve your company profile, such as connecting to bloggers and journalists.

Branding & Design

 • I design and build websites myself, but make no pretence to be a specialist designer. I am a writer and editor, with a good eye, who has taught myself how to build websites.

 • If you require additional branding and design services – whether it is a new logo or other materials, or even a complete refresh of your brand identity, then I work with an exceptionally talented affiliate partner, who have spent the last two decades winning awards for their design and branding work.

Social Media

 • I will integrate your website with all your social media accounts; and if there are new accounts you wish set up and added, I can do this.

 Should you require, I can provide advice and/or training in what is good social media practice for marketing responsible tourism. I can help you design an achievable programme, and work with whoever on your team will be in charge of delivering it to make it happen.

 I can manage your accounts for you, and deliver a specified number of updates per week, and also design a wider strategy.

Support

 • I offer website support and management for clients who I have built the sites for, or with whom I am engaged in a long term working relationship.

 I start from the premise that it is better to build you a website that you are comfortable making changes too than one that you need to call me every time you want to tweak something.

 Whatever level of support you want, we can make a plan.