Sometimes the art of good communication isn’t making sure you are saying the right thing. It’s talking to the right people, at the right time.
Communicating the benefits of responsible tourism has to connect to the reasons guests go on holiday. It is not the place for a lecture.
The beginning of the year is all about must-do lists. So what’s on the cards for the responsible traveller in 2014?
Good local guides reveal secrets about the places we visit, connect us to unique experiences, and help preserve the places they love as a result.
How should responsible hotels and lodges manage their tourism marketing so as to attract the sort of guests that appreciate and enhance what you are trying to do?
What makes us feel ownership and responsibility to somewhere we visit? Can tourism be used to preserve the essence of place and generate sustainable revenue?
How should RT companies connect when people don’t click on responsibility statements, and wouldn’t know whether your ‘village visit’ is an add on fig leaf of fake ethical respectability, or a sign that you are truly engaged in your local community?
If I wrote a story about a custom from some ‘European People’ and then illustrated it with a picture of a different ‘European People’ engaged in an unrelated custom, everyone would be up in arms. So why’s there no fuss when people do the same with Africans?
Travelling by train from London to Hanoi, taking the Trans-Siberian from Moscow through Mongolia to Beijing, was the greatest journey of our lives.
I co-wrote the award-winning ‘Clean Breaks – 500 new ways to see the world’ with Richard Hammond (founder of greentraveller). Rough Guides published it in 2009, and reprinted it in 2010 as ‘Great Escapes’. It’s sold around 30,000 copies to date.