Rather than dismissing golf for its negative impacts, those working for more sustainable tourism should seek out its more positive stories and champion them
It’s easy to excite tourists about your efforts to act more responsibly if you can connect your work with their pleasure. All it takes is a good story.
Terra Tua introduces guests to authentic Italian village life. Jeremy Smith spoke to Elena Riccioni about her company’s responsible tourism approach.
Social Media gives travel companies an incredible opportunity. How can we use the tools better and provide leadership as well as noise?
Across the world, different cultures have perfect words that capture the essence of why we travel. This is language designed to inspire better holidays
The New ‘Reconsider South Africa’ destination marketing video is causing a stir online. Is this viral hit greenwash, or an example of excellent tourism marketing?
A new report says top trends for travel 2014 include ‘green’ and ‘meaningful’. How can responsible tourism businesses capture this growing market?
Sometimes the art of good communication isn’t making sure you are saying the right thing. It’s talking to the right people, at the right time.
Communicating the benefits of responsible tourism has to connect to the reasons guests go on holiday. It is not the place for a lecture.
The beginning of the year is all about must-do lists. So what’s on the cards for the responsible traveller in 2014?