Good destination marketing is hard. So much has to be left out when you distill the essence of a place and its people into a pithy phrase, that there is a tendency to play it safe. No wonder the majority of tourism destination slogans favour superlatives that do little other than boast about their country being the most beautiful place in the world. With its new ‘Reconsider South Africa’ video, South Africa tourism takes a different approach, shifting the focus from 'aren't I beautiful?' to … [Read more...]
Archives for May 2014
These five travel apps and websites really bring the power of responsible tourism alive
The news last week that Tripbod - which connects travellers to locals eager to share their knowledge of their home - has been bought by Tripadvisor is really exciting. It is a sign of responsible tourism maturing its communication. And a sign that the mainstream is listening. In essence there are two approaches. One is typified by the endless roll call of carbon calculator apps, which focus on the idea that travel is inherently a damaging force and the best we can do as responsible tourists … [Read more...]
Innovator Spotlight: developing community tourism in remote rural India
Maroon Migrates develops innovative responsible tourism experiences in the Indian state of Gujarat. For the first of our new style Spotlight, Jeremy Smith speaks to the company's founder, Nischal Barot, about how the company's approach to responsible tourism and the lessons he has learned along the way. What inspired you to create your business? My hometown is the source of my Inspiration. I am from the Narmada District of Gujarat. Returning home after my Masters in Environmental Science, I … [Read more...]